Men's Hoodies

New Balance

Why did we include the New Balance brand in the Thestreets store?

New Balance holds its own in the city through comfort and quiet confidence, not through the shouting around you. When your day is built on moving, stairs, paving and long standing, you start to notice what doesn't tire you. The street keeps such things because they work the same on Monday morning as on Saturday afternoon.

Most often it revolves around simple combinations, where the shoes hold the silhouette and the rest of the outfit is clean. New Balance can work as a base for loose pants, but also for a neater urban fit when you don't want to appear sporty. In practice, it will be shown whether you can walk normally all day in them without having to worry about every step.

How to wear them, what to combine them with?

• for all-day trips around the city, when walking, public transport and prolonged standing alternate

• for a simple fit with looser pants, when the goal is comfort without excessive sportiness

• for travel and trips, where the day consists of movement and different surfaces

• for days when you go straight from work or school and the outfit should work without changing

• in the transitional period, when layers change, but the step should remain stable

When dealing with contrast in the silhouette, someone softens it with adidas, and when the outfit wants to look more raw, sometimes it switches to a skate mood with DC Shoes.

What to look out for when buying

When choosing, the decision is usually made on the feeling of walking and whether the shape fits you. Some silhouettes look similar, but the difference becomes apparent after an hour of moving around, when the heel, toes and lacing start working. It also makes sense to think about whether you want a pair for everyday wear, or rather for specific situations.

The most common things to look at are:

• how the width fits in the front and whether the toes have natural space even after hours

• whether the step feels stable on pavement and asphalt when the pace changes during the day

• how the heel holds when walking faster and when stopping

• whether it can be combined with a regular wardrobe without the outfit looking like a workout

• how the silhouette behaves with the pants you wear most often

With a simple urban base, a pure classic like Converse and on top, a comfortable layer like Champion is suitable on a regular day.

Frequently Asked Questions - FAQ

Are New Balance shoes more for long walks, or just for "urban fit"?

Many people wear them for walking because they feel the difference after a few hours. When the shape fits and the step is stable, it works even on a long day without the shoe starting to get annoying.

How do I know if a particular silhouette will fit my foot?

It helps to perceive the feeling when walking and the stability in the heel, not just the first impression when standing. If you can relax your step in a shoe and nothing presses or floats, it usually fits in the real pace of the city.

Practical experience, tips and tricks

I have often seen with New Balance that people come for the look, but leave based on the feel of the step. The biggest difference becomes apparent on a longer day, when the movements become more extended and the foot starts to be sensitive to details. You will also be surprised at how much the right lacing and sock can do when it comes to stability. When the shape is right, the shoe stops being an issue and the day moves on.

Who is the New Balance brand for

It fits people who move a lot and want their shoes to support the day, not complicate it. It also makes sense for those who put together simple outfits and don't want to appear sporty. It works in urban mode, where walking, sitting and moving around without a break alternate.

New Balance Customer Reviews

Long-term experience and repeated reviews show:

• comfort during all-day wear, when the step feels natural even after longer movements

• durability in everyday mode, when the pair is worn often and still remains usable

• versatility when combining, when the silhouette works with both civilian and sports basics without pressure

ICECREAM

Why did we include the ICECREAM brand in the Thestreets store?

ICECREAM has a streetwear signature that is more about identity than seasonal trends. The street takes brands that can be read without explanation, but at the same time can be worn normally all day. When a piece looks wearable even outside of the "outfit moment", it stays in rotation longer.

In reality, this most often works through balance: one more prominent element and the rest reduced to simplicity. ICECREAM is worn so that the outfit does not seem crowded, but still has an attitude. When moving around the city, it quickly becomes clear whether the cut fits or requires constant adjustment.

How to wear them, what to combine them with?

• for city days when you want a streetwear signature without it overwhelming the whole outfit

• for evening meetings, where one more prominent piece is enough and the rest remains clean

• when layering during the transition period, when comfort and freedom of movement are the focus

• with simple trousers, so that the top maintains its character and the silhouette remains legible

• for days when you want to put together an outfit quickly, but don't want it to look random

As a footwear framework for such combinations, many people take something that also works in civilian mode, for example new balance or rather a more expressive street base via nike dunk.

What to look out for when buying

With ICECREAM, it is wise to consider in particular how the piece fits the figure and whether it can be worn repeatedly without quickly becoming outdated. Streetwear with a more expressive signature can be great, but if the proportions are not right, the outfit will start to look heavy. It helps to clarify whether the piece should be the center of the fit, or just one detail to a simple base.

The most common things to consider are:

• whether the cut fits in the shoulders and sleeves so that you can move naturally

• how the length and volume work with the pants you normally wear

• whether the piece can be combined with simple layers without the outfit looking too heavy

• how the material feels after a day of wearing it, when you alternate sitting, walking and moving around

When it comes to shoes, it's often a question of whether a "basketball" look or something cleaner is better, which is why jordan 1 and as a more neutral framework, ordinary sneakers.

Frequently Asked Questions - FAQ

How to wear it so that the outfit does not look crowded?

Just let one piece do the work and keep the rest simple in cut and color. When the number of distinctive details is reduced, only a pure streetwear signature remains.

Can ICECREAM also be included in more civilian combinations?

Yes, when the rest of the fit is reduced to purity and the silhouette is worked on. The more pronounced element then acts as a character, not as a costume.

Practical experience, tips and tricks

With more pronounced streetwear items, the biggest difference is whether the proportions are right. It often looks great in the fitting room, but it is only when walking and sitting that it becomes clear whether it can function normally. I like it when people leave with the realization that one good piece is enough, not the whole set. When an outfit breathes, it looks natural even after a day in the city.

Who is the ICECREAM brand for

It suits people who want streetwear with a clear signature while also maintaining wearability. It also makes sense for those who put together simple combinations and add only one character element. It works in the city, where an outfit has to hold up when moving and during regular meetings.

ICECREAM Customer Reviews

Long-term experience and repeated reviews show:

• comfort when wearing, when the cut allows layering and movement without disturbing restrictions

• durability with regular use, when things can be turned often and still hold their shape

• versatility when combining, when a more expressive piece works with a simple base