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ICECREAM

Why did we include the ICECREAM brand in the Thestreets store?

ICECREAM has a streetwear signature that is more about identity than seasonal trends. The street takes brands that can be read without explanation, but at the same time can be worn normally all day. When a piece looks wearable even outside of the "outfit moment", it stays in rotation longer.

In reality, this most often works through balance: one more prominent element and the rest reduced to simplicity. ICECREAM is worn so that the outfit does not seem crowded, but still has an attitude. When moving around the city, it quickly becomes clear whether the cut fits or requires constant adjustment.

How to wear them, what to combine them with?

  • for city days when you want a streetwear signature without it overwhelming the whole outfit

  • for evening meetings, where one more prominent piece is enough and the rest remains clean

  • when layering during the transition period, when comfort and freedom of movement are the focus

  • with simple trousers, so that the top maintains its character and the silhouette remains legible

  • for days when you want to put together an outfit quickly, but don't want it to look random

As a footwear framework for such combinations, many people take something that also works in civilian mode, for example new balance or rather a more expressive street base via nike dunk.

What to look out for when buying

With ICECREAM, it is wise to consider in particular how the piece fits the figure and whether it can be worn repeatedly without quickly becoming outdated. Streetwear with a more expressive signature can be great, but if the proportions are not right, the outfit will start to look heavy. It helps to clarify whether the piece should be the center of the fit, or just one detail to a simple base.

The most common things to consider are:

  • whether the cut fits in the shoulders and sleeves so that you can move naturally

  • how the length and volume work with the pants you normally wear

  • whether the piece can be combined with simple layers without the outfit looking too heavy

  • how the material feels after a day of wearing it, when you alternate sitting, walking and moving around

When it comes to shoes, it's often a question of whether a "basketball" look or something cleaner is better, which is why jordan 1 and as a more neutral framework, ordinary sneakers.

Frequently Asked Questions - FAQ

How to wear it so that the outfit does not look crowded?

Just let one piece do the work and keep the rest simple in cut and color. When the number of distinctive details is reduced, only a pure streetwear signature remains.

Can ICECREAM also be included in more civilian combinations?

Yes, when the rest of the fit is reduced to purity and the silhouette is worked on. The more pronounced element then acts as a character, not as a costume.

Practical experience, tips and tricks

With more pronounced streetwear items, the biggest difference is whether the proportions are right. It often looks great in the fitting room, but it is only when walking and sitting that it becomes clear whether it can function normally. I like it when people leave with the realization that one good piece is enough, not the whole set. When an outfit breathes, it looks natural even after a day in the city.

Who is the ICECREAM brand for

It suits people who want streetwear with a clear signature while also maintaining wearability. It also makes sense for those who put together simple combinations and add only one character element. It works in the city, where an outfit has to hold up when moving and during regular meetings.

ICECREAM Customer Reviews

Long-term experience and repeated reviews show:

  • comfort when wearing, when the cut allows layering and movement without disturbing restrictions

  • durability with regular use, when things can be turned often and still hold their shape

  • versatility when combining, when a more expressive piece works with a simple base


Under Armour

Why did we include the Under Armour brand in the Thestreets store?

Under Armour holds its place in the city through a functional sports foundation that can also be transferred to civilian days. When a person moves a lot, it addresses comfort, layers and whether the clothing does not interfere with movement. The street takes the essentials from this: things that work at pace, not just in the locker room.

Most often, it looks like the sports layer goes for transfers during the day and calmly to the field or training in the evening. Under Armour works when combined simply and let the cut and comfort work. Fit is then more about movement than about it having the "right vibe".

How to wear them, what to combine them with?

  • for moving around the city on days when the program revolves around movement and time is short

  • for training and then straight to civilian clothes, when you don't want to deal with changing

  • in the transitional period, when layering without unnecessary volume is the solution

  • for traveling, when walking, sitting and changing temperatures alternate during the day

  • for days when you want comfort and at the same time don't want to look "home after training"

To this, naturally add shoes for movement, for example nike sneakers, and when dealing with a longer day on your feet, many people maintain comfort through new balance.

What to look out for when buying

When choosing, it is worth clarifying whether you are more into a training regime or want a sports base for an ordinary day. In practice, it is important whether the layer does not move against the body, whether you can sit and walk in it without interference and whether it works with what you normally wear on top. If it is to mix with an urban wardrobe, the cut and proportions do more than the details.

The most common things to consider are:

  • whether you can move your shoulders and back without feeling cramped

  • how the length works when layering so that the fit doesn't twist unnecessarily

  • whether it can be worn even on a long day when walking and sitting alternate

  • how to combine a sports layer with civilian pants without giving the impression of training

  • whether the outfit can be kept simple without the need to "match the set"

When you want to ground it in civilian terms, a simple windproof layer like the north face, and in a street basketball mood, the jordan 1 will naturally be included in the combinations.

Frequently Asked Questions - FAQ

Can Under Armour also be worn in civilian clothes so that it doesn't look like training?

Yes, if the rest of the outfit is kept simple and proportionally clean. The sports base will then remain as comfort, not as a "training outfit".

What is more important: the cut or how I move in it?

These things go together because a bad cut will immediately ruin your movement. It's best to feel whether the layer behaves naturally when walking and sitting, not just standing.

Practical experience, tips and tricks

Most often, I see people decide only after taking a few steps and testing whether there is anything pulling on their shoulders. With sports layers, small disturbances multiply throughout the day, especially when you move and change pace. You will also be surprised how much a simple civilian outfit can help the result look natural. When it fits, a sports base layer stops being "sports" and becomes ordinary urban gear.

Who is the Under Armour brand for

It suits people who are on the move and want to have comfort solved without much thought. It also makes sense for those who alternate training and everyday life and do not want to deal with changing between regimes. It works in the urban pace, where the day consists of transfers and short intensive sections.

Under Armour Customer Reviews

Long-term experience and repeated reviews show:

  • comfort when wearing, when layers do not interfere with movement and can be tolerated even on a long day

  • durability with regular use, when things go into rotation often and still work practically

  • versatility in modes, when you can switch between the city and training without major compromises

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