Men's Hoodies

ICECREAM

Why did we include the ICECREAM brand in the Thestreets store?

ICECREAM has a streetwear signature that is more about identity than seasonal trends. The street takes brands that can be read without explanation, but at the same time can be worn normally all day. When a piece looks wearable even outside of the "outfit moment", it stays in rotation longer.

In reality, this most often works through balance: one more prominent element and the rest reduced to simplicity. ICECREAM is worn so that the outfit does not seem crowded, but still has an attitude. When moving around the city, it quickly becomes clear whether the cut fits or requires constant adjustment.

How to wear them, what to combine them with?

• for city days when you want a streetwear signature without it overwhelming the whole outfit

• for evening meetings, where one more prominent piece is enough and the rest remains clean

• when layering during the transition period, when comfort and freedom of movement are the focus

• with simple trousers, so that the top maintains its character and the silhouette remains legible

• for days when you want to put together an outfit quickly, but don't want it to look random

As a footwear framework for such combinations, many people take something that also works in civilian mode, for example new balance or rather a more expressive street base via nike dunk.

What to look out for when buying

With ICECREAM, it is wise to consider in particular how the piece fits the figure and whether it can be worn repeatedly without quickly becoming outdated. Streetwear with a more expressive signature can be great, but if the proportions are not right, the outfit will start to look heavy. It helps to clarify whether the piece should be the center of the fit, or just one detail to a simple base.

The most common things to consider are:

• whether the cut fits in the shoulders and sleeves so that you can move naturally

• how the length and volume work with the pants you normally wear

• whether the piece can be combined with simple layers without the outfit looking too heavy

• how the material feels after a day of wearing it, when you alternate sitting, walking and moving around

When it comes to shoes, it's often a question of whether a "basketball" look or something cleaner is better, which is why jordan 1 and as a more neutral framework, ordinary sneakers.

Frequently Asked Questions - FAQ

How to wear it so that the outfit does not look crowded?

Just let one piece do the work and keep the rest simple in cut and color. When the number of distinctive details is reduced, only a pure streetwear signature remains.

Can ICECREAM also be included in more civilian combinations?

Yes, when the rest of the fit is reduced to purity and the silhouette is worked on. The more pronounced element then acts as a character, not as a costume.

Practical experience, tips and tricks

With more pronounced streetwear items, the biggest difference is whether the proportions are right. It often looks great in the fitting room, but it is only when walking and sitting that it becomes clear whether it can function normally. I like it when people leave with the realization that one good piece is enough, not the whole set. When an outfit breathes, it looks natural even after a day in the city.

Who is the ICECREAM brand for

It suits people who want streetwear with a clear signature while also maintaining wearability. It also makes sense for those who put together simple combinations and add only one character element. It works in the city, where an outfit has to hold up when moving and during regular meetings.

ICECREAM Customer Reviews

Long-term experience and repeated reviews show:

• comfort when wearing, when the cut allows layering and movement without disturbing restrictions

• durability with regular use, when things can be turned often and still hold their shape

• versatility when combining, when a more expressive piece works with a simple base

Puma

Why did we include the Puma brand in the Thestreets store?

Puma is a streetwear brand that can switch from sports to city without much explanation. When trends change, silhouettes that can be worn repeatedly and still look natural remain. The street likes things that fit in motion and are not dependent on one specific situation.

Most often, this is done through a simple urban fit, where shoes or a sweatshirt hold the tone and the rest is clean. Puma can work as an everyday staple, but also as a subtle accent when you don't want the outfit to look too sporty. In practice, comfort and whether you can work in it all day without interruption are the deciding factors.

How to wear them, what to combine them with?

• for regular city trips, when walking, public transport and short stops alternate

• with simple trousers and a clean top so that the silhouette does not look crowded

• for weekend mode, when comfort and quick assembly of the outfit are the focus

• for traveling, when the pace and surface change during the day

• in the transitional period, when layers change, but the fit should remain light

What to look out for when buying

With Puma, it is worth considering whether it will be more of a city pair or something that will be worn often in motion and at a faster pace. The differences will be shown in the shape, stability in the heel and whether you can walk in it all day without getting tired. It also makes sense to think about what pants you will wear it with most often.

The most common things to look at are:

• how the shape fits the foot when walking, not just when first wearing it

• whether the heel holds steady when walking faster and when stopping

• how the silhouette matches your regular wardrobe so that the outfit doesn't look like a workout

• whether the pair can be worn often without having to save it for "better days"

• how the proportion works with the length of the pants and the overall look of the outfit

Frequently Asked Questions - FAQ

Is Puma more of a sporty choice, or can it be worn completely casually?

The combination and cut will create a civil impression, not just the brand. When the rest of the outfit is kept clean, the sporty base will disappear into the natural silhouette in the city.

How do I know if it will fit me for all-day wear?

The best thing is to feel whether the step remains stable even after a few minutes of walking. When nothing is pressing and the heel holds, on a long day there is usually no unnecessary solution.

Practical experience, tips and tricks

People often come to Puma saying they want something simple for the city, and they decide only after walking. In practice, it will be clear whether the shape fits and whether the shoe holds at a faster pace without the feeling of "floating". You'll also be surprised at how much the length of the pants above the shoe can do, because with some silhouettes it changes the whole impression. When the proportions are right, there's a pair that goes into rotation automatically.

Who is the Puma brand for

It suits people who want a sporty base in urban mode and need things to work at a pace. It also makes sense for those who put together simple outfits and don't want to appear sporty. It works on days when walking, moving and regular meetings are mixed without a break.

Puma Customer Reviews

Long-term experience and repeated reviews show:

• comfort when wearing, when you can handle a long day without disturbing compromises

• durability in everyday use, when a pair is worn often and still remains usable

• versatility when combining, when the sports base also works with civilian layers